In his book, What Customers Really Want, Scott McKain lays out six guiding principles of great customer experience. This decreases the chances of losing users to competitor products, thus leaving them frustrated or lost. The Benefits of Using Well-designed Empty Statesĭesigning well-thought-out and useful empty state illustrations and screens can help drive product engagement, delight users, and reduce churn. The key to success is to get the users hooked during that critical first 3-7 day period. For ‘decent’ apps, the majority of users retained for 7 days stick around much longer. Users try out a lot of apps but decide which ones they want to ‘stop using’ within the first 3-7 days. This can happen if someone performs a search and the query is empty or there isn’t data available to show (when filtering for a date-range that has no data for example).Īs empty state design receives more attention, UX designers find that there are beneficial outcomes to utilizing them, both from a business and a user experience perspective. No results/No data – No data found UI design occurs when there is nothing to show.Errors – These occur when something goes wrong, or when there are issues such as a mobile phone going offline due to network problems.User cleared – Occurs when users complete actions such as clearing their inbox or task list, and the result is an empty screen.First use – Occurs with a new product or service when there is still nothing to show, such as a new Evernote or Dropbox account.Here are four types of frequently encountered empty states: Here are two examples of good empty state UX designs: For UX designers, taking every opportunity to enhance the user experience and add more value to the business is a good thing.Ī useful empty state will let the user know what’s happening, why it’s happening, and what to do about it. These in-between moments provide opportunities to improve the user experience and consequently amplify business opportunities. Searching for something in Gmail and getting no results.Starting a new social networking account and there are no connections.Getting an error screen in Slack when a command isn’t supported.The resulting screen after completing all tasks in a to-do list manager.A new Dropbox screen where no files or folders have been created.Empty states are moments in a user’s experience with a product where there is nothing to display. One such opportunity that is often disregarded is the “empty state,” or empty screen. UX designers have a lot of opportunities to create pleasurable and meaningful experiences. Knowing what they are and how to use them, and applying UX best practices, can yield substantial benefits. Though important to the user experience, empty state UI is often overlooked.
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